Good Bristol is a communications project that emerged from the Green Capital Partnership in 2010 as a result of Alastair Sawday’s book “The Guide to Good Living”. The project aims to bring ‘green’ messages to a much more mainstream audience, giving people easy access to information that allows them to make better choices. Currently, the project consists of a magazine and a website.
The central idea is to communicate in a way that doesn’t conform to people’s preconceptions or stereotypes of ‘old-skool’ hippies and lentils. The magazine’s editorial style is one of smart urban living, and articles are crowd-sourced from people and organisations around the city. The website (www.goodbristol.com) is a listings site giving information about good projects, businesses and organisations across the city. Our next step is to produce a mobile application.
Good Bristol is a not-for-profit project run for the benefit of the city, and is managed in a way that reflects the partnership working that goes on in Bristol. If you would like to get involved, be featured, help publicise it, get in touch here or e-mail us at firstname.lastname@example.org
Just for fun, here is the video from our magazine launch party:
Good Bristol proved that people are interested in am informative physical publication, but also showed just how difficult it is to raise the advertising revenue necessary to make a magazine a going concern. Good Bristol is being folded into a new organisation that is emerging from Big Green Week, due to be launched in 2016 as part of the legacy of Bristol European Green Capital year in 2015.